Steve Schroeder--who co-founded MAPS in 1984--has extensive experience in developing and managing statewide computerized data bases. He applies, analyzes, and maps a variety of information to increase the effectiveness of your campaign, using information tools for campaign strategies, behavioral analysis, geodemographic targeting, campaign plans, media purchases and design, polling, and campaign budget requirements.

As a political analyst and consultant for 20 years, Steve has worked over 250 campaigns on the local, district, legislative, state, and national levels: for clients ranging from US Senator Jeff Bingaman to Albuquerque Mayor Jim Baca. He has extensive experience managing and interfacing with multiple campaign staffs, candidates, post office personnel, media consultants, printers, phone banking groups, mail consultants, advertisers, state officials, and thousands of voters in door to door and phone campaigns.

Steve also has extensive experience in research and court testimony in the area of election laws and their application.

Mr. Schroeder holds a Masters Degree in Public Administration and a Bachelors in Business Administration. By clicking the following link, you may view a list of his Democratic Party Activities.

Bill Hoch--co-founded MAPS in 1984 while still an owner and board member of Viscosity Oil Company in Chicago. As past chairman of the Democratic Party in Albuquerque his involvement with the Democratic Party goes back 32 years. His 25 years of campaign experience ranges from supervising polling and survey services, to supervising voter research, and designing and writing campaign literature. Bill formulates campaign targeting and strategy, consults and manages campaigns as well as producing and writing political TV and radio commercials.

Bill's extensive experience in community planning and history of community activism, includes city planning, neighborhood associations, crime prevention, educational advisory boards, code enforcement, meeting the needs of the homeless, zoning codes, and residential programs.

Bill attended the Colorado State University under a football scholarship, and majored in Political Science at the University of New Mexico. By clicking the following link, you may view a list of his Democratic Party Activities.